By Yoana
How air pollution affects your overall health
According to the latest London Authority Report, the capital's population is breathing 50% more PM2.5 than the safe levels recommended by the World's Health Organisation. Pm2.5 stands for particle matter less than 2.5 micrometres in size which means they penetrate deep into the human body and cause long-term damage. WHO attributes 3.3 million deaths per year to PM2.5 pollution and links them to a wide range of cardiovascular and respiratory disease.What it does to your skin
Prolonged pollution exposure can damage your skin in a myriad of ways, ranging from chronic inflammation to dehydration and loss of elasticity. A study published by the Journal of Investigative Dermatology links microscopic air contaminants to increased skin sensitivity and premature signs of ageing, especially pigmentation issues. What is more, smog strips away vital nutrients for your skin such as vitamin E, peptides and lipids. According to the American Association of Dermatologists, people living in areas with high level of air pollution have an increased risk of suffering from acne, atopic dermatitis and rashes.What can you do to stop it from ruining your complexion
As with most skin problems, prevention is better than cure, and luckily there are products that can help you alleviate the adverse effects If don't want to end up wearing the consequences of city life on your face in 10 years time, get serious about your skincare routine. Here are a few simple steps that can help you tackle the environmental assault on your skin:Clean it off:
A deep cleanse is imperative for city dwellers as pollution can build up on top of makeup, excess oils and nay other chemicals you come in touch throughout the day and trigger breakouts. ZO Exfoliating Cleanser is formulated with magnesium microbeads that gently exfoliate dead skin cells and trap bacteria, while the blend of salicylic acid and vitamin E neutralises free radical damage and stimulates collagen production.
 Build up antioxidants in your routine:
Air pollutants and free radical can severely disrupt the healthy functioning of your barrier, making it susceptible to dehydration and irritation. Antioxidants, along with peptides and vitamins, help strengthen your skin and neutralise the primary triggers of skin ageing. Daily Power Defense with an exclusive blend of antioxidants and DNA repair enzymes that penetrates the deeper layers of your skin, stimulating cell turnover and restoring its natural moisture balance.
